Market
Analysis
The global data management platform market size will touch USD 3
billion at a 15% CAGR during the forecast period 2020- 2027, states the latest
Market Research Future (MRFR) analysis. Data management platform, simply put,
is a central hub which stores huge volumes of data which is subsequently used
by marketers and advertisers. The data which is stored needs to be sorted,
organized, translated, and shared with the appropriate parties including
publishers, marketers, and other businesses. It has the capability of managing
and controlling any kind of information.
Various factors
are fuelling the global data management platform market growth. As per the
recent MRFR market estimates, such factors include the growing need for better
data management by advertising agencies and marketers, helps marketers and
agencies in getting the detailed information regarding customers for creating
personalized and ads that are strategically driven for customer retention, ROI,
and higher conversion rates, presence of various alluring features such as
scalability, data transfer, data analysis, data classification, and data
collection enabling users in targeting clients anywhere and anytime for making
long term and real time campaigns, and the presence of advanced features such
as audience analytics, campaign analysis, media integration, audience
segmentation, and tag management.
On the
contrary, the impact of the COVID-19 pandemic may limit the global data
management platform market growth over the forecast period.
Market
Segmentation
The MRFR report
throws light on an inclusive segmental analysis of the global data management
platform market based on end users, data source, and data type.
By data type,
the global data management platform market is segmented into third party data,
second party data, and first party data. Of these, the first party data segment
will lead the market over the forecast period.
By data source,
the global data management platform market is segmented into social network,
POS data, CRM data, mobile apps, mobile web, web analytics tools, and others.
By end user,
the global data management platform market is segmented into publishers,
marketers, and ad agencies. Of these, ad agencies and marketers will dominate
the market over the forecast period.
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Regional
Analysis
By region, the
global data management platform market covers the recent trends and growth
opportunity across Europe, the Asia Pacific (APAC), North America, and Rest of
the World (RoW). Of these, North America will sway the market over the forecast
period. Rise in online customer and internet usage, technological advances that
expand the emergence of connected devices, increase in connected devices,
increasing use of data sharing across different platforms, increasing use of
data sharing across various platforms, the presence of favorable macro micro
economic factors and well-established players are adding to the global data
management platform market growth in the region.
In the APAC
region, the global data management platform market is predicted to have
admirable growth over the forecast period. Businesses increasingly moving their
network infrastructure, software, and data centers to the cloud that is helping
to reduce cost of infrastructure and allowing easy access to data, businesses
opting for data management systems for efficient management & activation of
emerging technologies, earlier organizations implementing security policies and
addressed to preserve and safeguard essential data integrity, sudden rise in
data theft activities and cybercrimes, large organizations across the globe are
taking initiatives for implementing IS solutions for their business
applications, several industries adopting cloud-based solutions like BFSI, IT,
telecommunications, and others, and rapid development in media and advertising
industry are adding to the global data management platform market growth in the
region.
Key
Players
The prominent
players profiled in the global data management platform market report include
Informatica (U.S.), Cloudera Inc (U.S.), SAS Institute (U.S.), SAP SE
(Germany), Neustar, Inc (U.S.), Turn Inc (U.S.), Krux Digital Inc (U.S.),
Lotame Solutions Inc (U.S.), Rocket Fuel, Inc (U.S.), KBM Group LLC (U.S.), Oracle
Corporation (U.S.), and Adobe Systems Inc (U.S.), among others.
The global data
management platform market is fragmented and also competitive with the presence
of many domestic as well as international industry players. They have
incorporated assorted strategies to stay at the forefront and also cater to the
surging needs of the customers, including collaborations, partnerships,
contracts, geographic expansions, new product launches, joint ventures, and
more. Additionally, these players are also making heavy investments in research
and development activities for strengthening their portfolios and also creating
a hold in the market.
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