Market Overview
Market Research Future (MRFR), in its newly published research report,
asserts that the global digital intelligence platform market 2020 is booming and
expected to grow exponentially over the review period, recording a substantial
market valuation and a healthy 20% CAGR in the forecast period.
Drivers and Restraints
The global demand for artificial intelligence platforms is expected to
see a rapid growth over the forecast period. A major factor driving market
growth is the growing proliferation of cloud-based technology and the rising
acceptance of mobile devices. In addition, growing demand for the digital
intelligence platform across various vertical industries such as BFSI,
healthcare, manufacturing, retail, and IT & telecommunications is accelerating
the growth of the global market for digital intelligence.
Segmental Analysis
The global digital intelligence platform market is segmented
by touch point, component, organization size, and vertical.
Based on the component, the digital intelligence platform market is
bifurcated into energy optimization, and analytics and data management.
Based on the touchpoint, the market is segmented into mobile, social
media, email, company website, web, kiosk, and others. Due to growing adoption
of mobile devices and their significant importance in making customer buying
decisions, the mobile touchpoint segment is expected to lead the market over
the forecast period.
Based on the organization size, the digital intelligence platform market
is bifurcated into small and medium enterprises and large enterprises. The SME
segment is estimated to grow at the highest rate during the forecast period.
Digital intelligence platforms enable SMEs to maintain and enhance customer
experience with the purpose to sustain in the market as well as to create
competitive distinction among competitors.
Whereas, based on the vertical, the digital intelligence platform market
is segmented into IT and telecommunication, BFSI, healthcare, retail and
e-commerce, travel, public sector, and others. The other segment includes
education, automotive, and manufacturing industries. The BFSI vertical segment
is estimated to dominate the market, owing to the increased focus on customer
satisfaction by organizations in this industry.
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Regional Analysis
The geographical overview of the global market has been analyzed in four
major regions, including North America, the Asia Pacific, Europe, and the rest
of the world (Latin America, the Middle East, and Africa).
The North American artificial intelligence platform market is expected
to see rapid growth and hold the largest market share during the forecast
period. Due to the presence in this region of a large number of existing key
players such as Adobe Systems, SAS Institute, IBM, Evergage, Google, Inc., Mixpanel,
Optimizely, New Relic (U.S.) and Localytics (U.S.) the U.S. and Canada are
expected to drive the growth of the North American digital intelligence
platform market. Because of the drastic decline in the use of native
applications and a considerable shift towards the region's adoption of mobile
applications, the market is likely to show huge growth in the near future. In
addition, North America also has a well-established network that allows for
greater smartphone penetration and eventually provides better connectivity. Two
major factors accountable for the growth of the global digital intelligence
platform market are the growing need for innovations and developments in the
technology.
During the forecast period, Asia Pacific is expected to experience a relatively
faster growth at the highest CAGR in the global digital intelligence platform
market as compared to other regions, due to the growing growth of digital
platforms across different companies in countries in the region.
Competitive Analysis
The major market players operating in the global market as identified by
MRFR are Adobe Systems (U.S.), New Relic (U.S.), SAS Institute (U.S.), IBM
(U.S.), Evergage (U.S.), Google, Inc. (U.S.), Mixpanel (U.S.), Webtrekk GmbH
(Germany), Optimizely (U.S.), Localytics (U.S.) and Cxense (Norway).
Browse Complete Report Here:
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