Market Scope
Market Research Future (MRFR) estimates that the global mobile application testing services market 2020 was worth USD 3194.8 Million in 2018 and can possibly touch a
valuation of USD 13585.73 Million by 2026. MRFR also projects the mobile
application testing (MAT) services market expansion rate to be 20.3% over the
review period (2019 to 2027).
Top Drivers and Main Restraints
The increasing availability of various types as well as the increasing
use of mobile devices plays a critical role in market development, since the
applications can soon be functioning and performing at the optimum level. The
mobile application testing services market stands to benefit from the intense
competition among the application developers. Over the years, the transparent
and direct feedback on the app store where these developers work from, has led
to a boom in the demand for top quality mobile application along with enriched
user experience.
Lower time-to-market, plenty of time available for quality assurance,
reduced budgets, and intricate design with respect to user experience are some
of the top growth inducing factors in the MAT services market. The quality and
user experience measurement tools of mobile applications has expanded
significantly in the last decade, boosting the mobile app store ecosystem. This
is yet another factor that can leave a positive impact on the MAT services
market in the following years.
A number of renowned developers follow the agile and lean development
approach in order to come up with advanced features as well as ready-to-ship
software increments. Enterprises are continuously on the lookout for lucrative
business opportunities generally created by mobile devices, especially in
emerging regions.
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Market Segmentation
The mobile application testing services
market share can increase significantly over the coming years, says MRFR.
Following an extensive research of the global market, MRFR presents the primary
segments as type and industry in the report.
The mobile application testing services
market, with regard to the type, has been considered for manual and automation.
The manual segment retained the biggest share of 51% in 2018, and was valued at
USD 1632.85 million. MRFR also identifies the segment’s potential to achieve a
strong growth rate of 118.5% over the evaluation period. The mobile application
testing market growth can be steady in the coming years, since it consists of
accurate UI testing features that are not offered by automation testing. With
that said, the automation segment can project a higher growth rate of 21.9% in
the approaching years. Its value in 2018 was USD 1561.95 Million and its size
can increase at a steady pace in the near future as well.
The industry-wise market segments are
media, retail, BFSI, IT & telecom, and others. In the year 2018, the IT
& telecom industry led the market by generating the maximum revenue of USD
980.93 million. Within the IT sector, mobile applications include communication
and work tracking as well as information sharing between employees. These
mobile applications comprise company-side applications along with client-side
applications, connecting the client and the company. IT firms make use of a
large number of mobile apps for developers that help them interact with the company.
Additionally, the recruitment processes in the industry makes massive use of
mobile applications, which need to be tested before being used commercially.
Thus, the IT sector contributes considerably to the mobile application testing
services market growth across the globe.
Regional Insight
The major markets for mobile application
testing services are Europe, North America, Asia Pacific (APAC), and the rest
of the world (RoW).
In 2018, North America was the leading
market for MAT services with a value of USD 1213.30 Million. With the expansion
rate of 19.1%, the regional market is expected to maintain its winning streak
throughout the appraisal period. APAC clinched the second position the same
year and was valued at USD 832 million. The APAC market development rate of
24.2% is projected to be the highest, while the European market can note a
growth rate of 18.3% in the ensuing period.
North America stands at the vanguard of
the global market as the region is known for being a pioneer in the mobile application
ecosystem. The massive pool of renowned companies like Google and Apple
supports the market growth in the region. Moreover, the end-user industries in
the region have been quick to adopt mobile-based services to gain a higher
number of customers, which in turn, fosters the market growth.
In APAC, China leads with a share of 40%,
while Japan comes second with a share of 28% in the region. There is a strong
possibility of India achieving the fastest expansion rate of 27.1% during the
given period, on account of the fast growing number of mobile application
testing service vendors. Besides, the mounting need for automated testing tools
to boost the testing process in Indonesia, Malaysia and South-Korea, also
bolsters the market growth in the region.
Top Contenders
The top market contenders profiled in the
report are Indium Software Inc, Capgemini, ThinkSys Inc, Qualitest, ZYMR, INC,
Testlio Inc, Global App Testing, QA InfoTech, a1qa software testing company,
Accenture Plc, TestingXperts, and more.
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About
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