Market Highlights
Web filtering software restricts users from gaining access to certain
websites owing to their suspicious activity and suspected phishing activity.
The software is being increasingly adopted in homes and enterprises as a
bulwark against inappropriate websites. Market Research Future (MRFR) has
compiled an investigative report on the global web
filtering market by analyzing growth engines and hurdles to be faced by the
industry for the period of 2017 to 2023 (forecast period). The outbreak of the
COVID-19 virus and its impact has been explored in the report.
Market Scope
The global web filtering market size can touch USD 5.5 billion by 2023. It
is expected to exhibit a CAGR of 14.05% over the forecast period. Concerns pertaining
to consumption of data and government regulations for web filtering can drive
market growth. Huge demand for data privacy and security can facilitate the
market. The high volume of email spam used in delivering malware can trigger
the need for web filtering. Use of exploit kits for making use of
vulnerabilities in browsers and outdated plug-ins can pose a problem for
enterprises.
Businesses can employ filtering software for identifying suspicious
browsing activity of employees and vulnerabilities in the network. The
limitations placed on access to popular sites can improve employee
productivity. In addition, the role of the software in protecting against
malware can drive the global web filtering market. Security concerning
sensitive data can trigger the market demand till 2023.
But high maintenance costs can hamper market growth.
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Segmentation:
The global web filtering market is segmented on the basis of filtering
type, deployment, organization size, and vertical.
On the basis of filtering type, the segment is further classified into file
type filtering, DNS filtering, URL filtering, keyword filtering, and many
others like profile filtering and image filtering. The DNS filtering segment is
expected to gain a major market share for increasing employee productivity and
blocking access to social media sites, NSFW content, and others. ON the other
hand, the URL filtering segment can capture a significant share of the global
web filtering market owing to companies restricting access to sites owing to
NSFW policies. The limitations on liabilities faced by companies owing to
illegal downloads via peer-to-peer sharing sites can drive the segment’s
demand.
On the basis of deployment, the segment is further classified into
on-premise and on-cloud.
On the basis of organization size, the market is further classified into
SME and large enterprises.
Web filtering is increasingly being adopted across major industry verticals
such as IT & telecommunication, healthcare, BFSI, retail, education,
manufacturing, and others.
Regional Analysis
The global web filtering market is analyzed for prospects in regions of North
America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).
North America helmed the major market share in 2017 and the dominance is
expected to continue through the forecast period. Increasing online malware and
increase in BYOD (Bring Your Own Device) policy across organizations is driving
the market in this region. As the region is technically advanced, high adoption
of web filtering solutions is fuelling the market growth. This can improve
employee productivity and security of the company.
APAC is expected to show high growth rate during the forecast period. Rise
in internet penetration and need for enterprises to reduce the misuse of the
internet is majorly driving the market in this region. Rising adoption of
cloud-based services across the region is also boosting the web filtering
market growth.
Competitive Outlook
Key players of the global web filtering market are McAfee, Inc., Trustwave
Holdings, Forcepoint, Sophos Group plc, Barracuda Networks, Inc., Fortinet,
Palo Alto Networks, Inc., Symantec Corporation, Cisco Systems, Inc., Trend
Micro Inc., and Zscaler. Recently, Juniper acquired 128 Technology, a startup
in the U.S., for expanding its web security solutions for its clients.
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